Naoto Fukusawa


Born in 1956, Naoto Fukasawa is a talented Product Designer. For him, designing shape is to give form to values that people tacitly share and wish for. Naoto visually captures these values and he draws the exact outline of them. His ability for visualizing such unseen outlines for things is not easily worded and described, nonetheless, people are convinced with his ability when they experience his designs.

Fukasawa’s notions and expressions to approach essential values of things through design travel beyond borders or domains and his thoughts are well respected internationally. His concept for finding hints in subconscious behavior of people, which he named “Without Thought”, is most known and he runs “Without Thought” workshops to share his thoughts.

Fukasawa collaborates with world leading companies and brands in countries, such as Italy, France, Germany, Switzerland, Scandinavian countries and Asian countries while consulting with leading Japanese companies locally. His area of work is broad and he works with various fields in design beyond categories. Consulting works for Japanese companies are mainly focused on evaluating their cooperative strategies in line with the mean of sociality and how we define quality of life in order to direct the companies towards where society is inevitably heading. Such consulting work extends as far as visualizing design for their products, which marks the company’s social responsibilities, as well as to visualize their cooperative strategies and Fukasawa‘s work for consulting has led them to many successful results.

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