May 16th, 2013

Cafe helps support local produce

If you are a small Australian food producer trying to get your name out in an overcrowded market, you are faced with a monumental task, especially if there is little available in the marketing budget.

One practical approach that is gaining favour is to partner with cafes that not only sell the products on behalf of the producers, but also include them in their menu so that customers can taste them in a meal before they buy.

Wild Basket cafe in Neutral Bay on Sydney’s north shore is a cafe that does this.

“It’s a great way to promote products from local producers and also helps us with sales,” Wild Basket co-owner Saskia Clark says.

“A customer will often say they really like a particular food, so it’s good for them and us when they find out we stock it. We sometimes even write recipes out for customers that want to recreate a meal at home,” she said.

Source:
http://www.theage.com.au/small-business/entrepreneur/cafe-helps-spread-the-word-on-local-produce-20130310-2fu9v.html