INDESIGN MAGAZINE: ISSUE 70
Lee Broom takes centre stage on the front cover of Indesign magazine Issue 70 that features the Lee Broom retail installation for Bergdorf Goodman in New York. CRESCENT + MINI CRESCENT pendant lights hang from above the HANGING HOOP chair.
Titled 'Lee Broom Gets Planetary,' the double page spread tells the story about the design collaboration between Lee Broom and Bergdorf Goodman.
"From Shoreditch, LDN to Fifth Avenue, NYC: British award-winning furniture and lighting designer Lee Broom has partnered with Bergdorf Goodman's Men's Store to develop a concept, and collaborate on the design, for their prestigious Fifth Avenue menswear windows.
The partnership with the luxury mid-town New York retailer saw Broom curate his unique lighting, furniture and accessories alongside the latest menswear fashion for Summer 2017. The windows' grand unveiling coincided with NYCxDesign 2017, running May to June.
As collaborations go, this particular venture demonstrates a rather clever business move on Broom's part. It supports his entry into the US market with a purpose-built US e-commerce site, establishing the Lee Broom brand presence ahead of the showroom opening in Los Angeles this year.
The collaboration also gave Broom a unique opportunity to present his products in a completely new way - and with a classic Bergdorf aesthetic in mind. The four windows, themed Exercise, Work, Play and Explore, explored the habitual day of a man in a surreal and scenographic style. Window furnishings included signature Broom pieces like the Crescent and Tube lights, Crystal Bulb, and Optical collection which explores material combinations of Carrara marble, crystal and polished brass.
With an already established UK and international online platform, the timing seems righ for Broom to open shop in America, with his new US site retailing the full range of products.
All in all, a creatively exciting and on-brand way to enter new markets." pg.34-35
Photography by Ricky Zehavi.
The RAIL modular office table, designed by Kaschkasch for Zeitraum is showcased in a double page spread. With its connectable modular components, RAIL offers a range of tables that can be combined to create structured spaces in office, studios or agencies. Jointless table tops, movable, trestles, quickly and easily extendable, RAIL allows for flexible interior concepts and for functional, personalised workplaces. pg.30-31
Pedrali features their new series of outdoor furniture and lighting that was launched at Salone del Mobile Milano 2017. pg.49